"Ruthless"

Before the STRIKE is ordered, BMG's Ruthless Number Cruncher inhumanely TORTURES the spreadsheets until they surrender. That's how numbers should be treated; that's exactly how BMG treats 'em!

Some "play games" with the numbers. Others "massage" them. Some even try to "make them sing." BMG crunches numbers to within an inch of their lives! If they can't get up, we let them lay there and die. But if they are able to stand, the "green-light" is given. Once the market has been scoped, the customers monitored, the sales wired, and the numbers crunched, Ruthless gives the order.